Learning Task 14: Worst Typeface Example 3

Learning Task 14: Worst Typeface Example 2

Learning Task 14: Worst Typeface Example 1

Learning Task 14: Mock-up Wedding Invitation

Learning Task 13: Poster Design

To create this poster design, I wanted to play around with each key word by giving them their literal characteristics. e.g. how parachute canopies are arched and come in a variety of colours. The characteristic of the word 'mind' inspires the wavy appearance of the border, whereas the word 'open' uses a Stencil-like font to separate the strokes of each letter. I chose to use a simple script font, to make the more important text stand out.

Learning Task 12: Good and Bad Type

Examples of Good Type

I believe this print layout works as an example of good type because the cursive gold font in the heading and in the item description really demonstrates the glamour of the product. Additionally, the rest of the product's information is well organized on the page which contributes to the fancy design. The font used for the heading 'Diamonesk' placed next to the ring also has a flowing and elegant effect.

This layout uses good type effectively. The gold texture of the title's typeface, along with its style appears similar to a pyramid. This represents the middle-eastern ethnicity of the characters in the show. The plain white font blends well as it tones down the overall stylish appearance.

 

I feel that this design layout contains a sense of good type, since the style of the 'Free' font seems to flow with the heart-rate signal, especially the letters 'f' and 'r'. There is also a good balance of bold and regular fonts, as well as whitespace.

 

In this layout, there are a few design features which are cleverly used. I believe this is a good type example because the word 'sugar' is highlighted in such a playful nature which uses sprinkles to accentuate the word. Using the brand name 'Fangks' to play on the word 'thanks' is also effective design. Overall, this 'child-like' design has an appealing nature for young children.

I believe that this is a brilliant example of good type considering it uses a wide variety of fonts. Although the 'type' on the books are scattered over the page, it allows the eye to follow a path which should pique the viewer's interest further.

Examples of Bad Type

This logo is a good example of bad type due to the lack of spacing between the word 'Prison' and 'Break'. It is unclear whether the vertical stroke of the 'n' is being used as the stroke for the 'b' or if the stroke is removed from it. The font that is used has inconsistent spacing between the letters, as some letters are programmed to be further apart and others are merging together.

I believe that the 'Pfizer' pharmaceutical brand logo also uses bad type because of letter spacing problems. The second and third letters are merged together which creates confusion with consistency which does not bode well with the theme of a medicinal brand. There are also no memorable characteristics in the design of the font, which therefore make it quite bland to the reader.

This logo is an example of bad type because the continuous font style can be interpreted to read in different ways. The path in which the eye travels along the font makes the last two letters look indistinguishable and if you focus on the design long enough, the middle of the logo distorts to look like an 'm'.

This signage shows a great example of bad typography. The majority of the type is erratic as the design tries too hard to be overly unique. This causes the unwanted effect of being visually unattractive and does not adhere to a typical surf shop logo. Also, the fact that they chose to use a font with an older style of 'g' and lower case letters mixed with upper case, makes it hard to comprehend.

Vans is an clothing/shoes company marketing a teenage audience. Their logo displays use of bad type because of its simplicity and bland type choice. It has a blotchy appearance and each letter is uneven in height as well as the spacing. It feels like an effortless design overall and in my opinion it is very amateurish.

Learning Task 10: Typeface Panel

In this task, I was asked to find a typeface family and represent it using different sizes and font styles. The requirements of the task were to include the full lower case alphabet, a sentence which uses all letters of the alphabet, numbers zero to nine, a capital and lower case 'g' and my given name.

The typeface that I have used for this task is called 'Bookman Old Style' which is a serif typeface. It is utilized mainly for news headlines and advertising, although I believe it could be used for human interest stories in magazines as the bolder text is reminiscent of the fonts that are used in pull quotes. 

The 'Bookman Old Style' typeface originated from the font known as 'Old Style Antique' which was created by Alexander Phemister in 1858. In 1901, a company called Bruce Type Foundry redesigned the typeface to 'Bartlett Oldstyle'. Bruce Type Foundry were soon taken over by American Type Founders, and the typeface was renamed to 'Bookman Old Style'.

Learning Task 09: Sketching Layouts

In this learning activity, I was asked to sketch three different design layouts. I chose to sketch out a marine-life rescue web page and a bus time-table app. My business card represents the manager of the marine-life rescue business.

Learning Task 08: Gutenberg Flow

This learning task involved searching for an example in either print or web publishing, which follows the Axis of Orientation - a design concept created by US typographer Edmund Arnold. Below is my example.

I feel this adheres to the Gutenberg flow because the eye is immediately drawn to the top left hand side and follows the angle of the woman's leg instantly to the only distinctive item remaining on the page. This causes the text on the top right of the page to be less important to the eye.

Learning Task 07: Grid Layout

In this assignment, I had to find layouts which followed a grid system; two in magazines, two from any source as well as two which didn't appear to have a grid system. The grid layouts are indicated in evenly spaced columns.

Grid Examples

Non-grid Examples

The design of the Denver Art Museum in particular is aesthetically unique; however it fails to follow any 'guide lines'. Each section of the building is placed at a different direction and angle than the next, especially noticeable towards the far left side of the building. If a grid with proper spacing was placed in the image, each column would be asymmetrical, containing entirely different details.

This painting created by M.C Escher does not provide any evidence of a grid being used. If more of the bridge was included in the picture, it might have possibly displayed symmetry. The main reason why it isn't following a grid is because there are so many different elements of different shapes and sizes which do not appear to unify.

Learning Task 06: Re-Invent a Common Object

Below are my ten sketched re-designs and ten written design descriptions for this task.

Learning Task 05: Whitespace

In this learning activity, I was asked to take five differently themed photos which include an effective use of whitespace. Below are my examples.


Magazine Advertisement:

This image uses white space in the background to promote the product. It does so by separating the product from the background using the flower's bright colours. By placing emphasis on the flower, it helps portray the dominance of the product as well as it's fragrance.

Street Signage:

White space is used effectively on this road sign to ensure it works as easily recognizable information.

Billboard Advertisement:

This billboard displays white space through more than one advertisement. In the 'Time Out Cafe' advertisement, white is used as a placeholder for text and in 'Capri', it is used to allow the height and width of the logo to fit to scale. White space is used as a complimentary colour for Big W, as well as being used as negative space for the company slogan.

Website Advertisement:

The Apple website uses white space as a whole, considering the company has a vast amount of products to advertise. It works effectively because simplicity is all that is required and it keeps the website consistent.

My choice:

I believe my choice is another effective example of white space, since white t-shirts tend to emphasise the design to make it appear as if it is popping out at the viewer.

Assessment Task 03: Photographic Composition - Depth of Field

Assessment Task 03: Photographic Composition - Macro

Learning Task 04: Identifying Negative Space

This is the main logo of the Yahoo 7 News station. The logo uses the negative space on the '7' graphic to indicate a difference perspective to each stroke, as if it were a piece of construction paper.

Built Environment:

This photo was taken outside our house on an overcast morning, and I decided that including the car in the frame adds to the theme of a built environment. The sky acts as negative space to bring attention to the house.

 

Natural Environment:

I took this shot over-looking my veranda at night which shows the view of Glenorchy. The negative space is clearly visible, as the city lights illuminate the darkness. The moon is a perfect portrayal of negative space. Since the moon is hidden and is casting light beneath the clouds, this seems to display a pattern of black negative space and orange.

Human Anatomy:

I feel that this Starbucks coffee logo, which I found on Pixabay, is a great example of negative space. The iconic 'siren-like' mascot uses the space to join the hair to the body while in a different perspective, it signifies gaps between the strands of hair.

My choice

This lava lamp photo was taken at home against a wall. I decided to use this wall colour because the negative space is a lighter shade of blue, which compliments the subject, allowing to amplify its bright colour hue.