Learning Task 12: Good and Bad Type

Examples of Good Type

I believe this print layout works as an example of good type because the cursive gold font in the heading and in the item description really demonstrates the glamour of the product. Additionally, the rest of the product's information is well organized on the page which contributes to the fancy design. The font used for the heading 'Diamonesk' placed next to the ring also has a flowing and elegant effect.

This layout uses good type effectively. The gold texture of the title's typeface, along with its style appears similar to a pyramid. This represents the middle-eastern ethnicity of the characters in the show. The plain white font blends well as it tones down the overall stylish appearance.

 

I feel that this design layout contains a sense of good type, since the style of the 'Free' font seems to flow with the heart-rate signal, especially the letters 'f' and 'r'. There is also a good balance of bold and regular fonts, as well as whitespace.

 

In this layout, there are a few design features which are cleverly used. I believe this is a good type example because the word 'sugar' is highlighted in such a playful nature which uses sprinkles to accentuate the word. Using the brand name 'Fangks' to play on the word 'thanks' is also effective design. Overall, this 'child-like' design has an appealing nature for young children.

I believe that this is a brilliant example of good type considering it uses a wide variety of fonts. Although the 'type' on the books are scattered over the page, it allows the eye to follow a path which should pique the viewer's interest further.

Examples of Bad Type

This logo is a good example of bad type due to the lack of spacing between the word 'Prison' and 'Break'. It is unclear whether the vertical stroke of the 'n' is being used as the stroke for the 'b' or if the stroke is removed from it. The font that is used has inconsistent spacing between the letters, as some letters are programmed to be further apart and others are merging together.

I believe that the 'Pfizer' pharmaceutical brand logo also uses bad type because of letter spacing problems. The second and third letters are merged together which creates confusion with consistency which does not bode well with the theme of a medicinal brand. There are also no memorable characteristics in the design of the font, which therefore make it quite bland to the reader.

This logo is an example of bad type because the continuous font style can be interpreted to read in different ways. The path in which the eye travels along the font makes the last two letters look indistinguishable and if you focus on the design long enough, the middle of the logo distorts to look like an 'm'.

This signage shows a great example of bad typography. The majority of the type is erratic as the design tries too hard to be overly unique. This causes the unwanted effect of being visually unattractive and does not adhere to a typical surf shop logo. Also, the fact that they chose to use a font with an older style of 'g' and lower case letters mixed with upper case, makes it hard to comprehend.

Vans is an clothing/shoes company marketing a teenage audience. Their logo displays use of bad type because of its simplicity and bland type choice. It has a blotchy appearance and each letter is uneven in height as well as the spacing. It feels like an effortless design overall and in my opinion it is very amateurish.