Learning Task 05: Whitespace

In this learning activity, I was asked to take five differently themed photos which include an effective use of whitespace. Below are my examples.


Magazine Advertisement:

This image uses white space in the background to promote the product. It does so by separating the product from the background using the flower's bright colours. By placing emphasis on the flower, it helps portray the dominance of the product as well as it's fragrance.

Street Signage:

White space is used effectively on this road sign to ensure it works as easily recognizable information.

Billboard Advertisement:

This billboard displays white space through more than one advertisement. In the 'Time Out Cafe' advertisement, white is used as a placeholder for text and in 'Capri', it is used to allow the height and width of the logo to fit to scale. White space is used as a complimentary colour for Big W, as well as being used as negative space for the company slogan.

Website Advertisement:

The Apple website uses white space as a whole, considering the company has a vast amount of products to advertise. It works effectively because simplicity is all that is required and it keeps the website consistent.

My choice:

I believe my choice is another effective example of white space, since white t-shirts tend to emphasise the design to make it appear as if it is popping out at the viewer.